Learning’s in Chapter 3

Learning’s in Chapter 3: strategic and competitive advantage

In chapter 3 it talks about strategic and competitive opportunities. And, so this chapter is all about helping us to find new strategies to help our organization compete. In this chapter it will help us know how to gain competitive advantage, strategies for increasing organizational horsepower and how to meet customers’ expectation. Thus, this chapter will help us know how to use our learning’s in the real world. Learning's not just in the classroom but learning from your own experiences is better because you will really see that it truly happens in this world.

Information technology enables you organization to provide customer products and services when they want them, where they want them and how they want them.  With the help of information technology, in business you can gain competitive advantage by providing the best perceived perfect service at the customers’ moment of value. Gaining competitive advantage is by nurturing the innovation to make it better and to provide renewal and CA also requires supportive strategies to make the good innovation.  Competitive advantage doesn't last very long. Because it’s not easy to maintain competitive advantage.  Customers are the only one who evaluates the competitive advantage of a certain business.

Organization creates their competitive advantage depending on their knowledge about their competitors and knowledge about their own business. Organizational horsepower measures an organizational competitiveness generated through organizational force and organizational speed. Organizational force is meeting customer’s expectation as possible. Examples of organizational force are team and transnational firm. While the organizational speed is meeting customer’s expectation as quickly.Examples of organizational speed are just-in-time (JIT) approach, virtual organization and learning organization.  While the examples of both organizational force and speed is information partnership and timeless and locationless operation.

There are 7 strategies for increasing organizational horsepower. (1) just-in-time (JIT) approach is delivering a product or rendering services when the customer wants it.  (2) Team is a group of people with a shared common goal. (3) Information partnership is an agreement between organizations for the sharing of information to strengthen each partner organization.  A good example of this is the Jollibee and Greenwich, if the Jollibee has a new strategy to make their business profitable they will share their strategy to the Greenwich.  (4) Timeless and locationless operation. Timeless operation means businesses operate without regard to the time. Examples of timeless operation are call center agency, jolibee, seven eleven store and etc. while the locationless operation means businesses operate without regard to the location. Examples of locationles operation are lazada,zalora and other online shoppe through facebook and instagram. Because when you buy products to them they will deliver it wherever you are. (5) Transnational firmsis a type of firm that produces and sells products and services in countries all over the world in coordinated cooperation. (6) Virtual organization is a network of independent organizations linked together by information technology to exploit market opportunities by sharing skills, costs and market access.  And (7) learning organization is an organization whose people are continually discovering how to learn together with other while at the same time altering their organization as a result of what they learn. Through your learning’s you can serve your customer better and faster

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Quality is not in the goodness, prettiness or luxury of a product. Product cannot have relatively described by “good quality” or “bad quality”. But quality is meeting customer expectations. Customers expect that you will provide them the perfect service or the customer moment of value. Total quality management (TQM) is meeting customer expectations through their 3 important ingredients: (1) meeting customer expectation– is the number one goal of every business organization. (2) Continuous improvement – competition is everywhere and so, you should make strategies to nurture innovation to make your product or service more profitable. (3) Organizationwide quality ownership – if employees can develop a sense of ownership they can give perfect service.